IPhone Takes Top Spot in China for First Time Despite Challenges
- Apple survived a down year better than most domestic rivals
- Huawei’s resurgence showed up in 36% jump in fourth quarter
Apple iPhone 15 smartphones in Beijing.
Photographer: Andrea Verdelli/BloombergApple Inc.’s iPhone was the top-selling smartphone series in China for the first time last year, a surprisingly strong showing in the face of fierce local competition and expanding government prohibitions against the American company’s technology.
The iPhone ranked first in shipments in the fourth quarter and 2023 overall, market tracker IDC said. It came after several analysts, including Jefferies, said iPhone sales tanked in the fourth quarter due to a lull in enthusiasm for the Cupertino, California company’s latest generation of hardware in the world’s biggest smartphone market. IDC also noted rising competition from domestic names like a resurgent Huawei Technologies Co., but timely discounts and promotions helped reduce the harm for Apple.