WaterRower Acquires Startup Rival After Pandemic Fitness Boom
- WaterRower previously supplied CityRow with equipment
- “We’re in a period of recalibration” says CityRow Founder
CityRow began as an in-person rowing studio in New York in 2014, before expanding to at-home digital fitness in 2018.
Source: CityRow
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WaterRower, a fitness equipment firm founded in 1988 by a Yale and US national team rower, has acquired rival startup CityRow.
The valuation and terms of the deal were not disclosed, in a statement Wednesday.