Reinvention

‘Loud Budgeting’ Is the Latest TikTok Trend for Saving Money

Young people are posting on social media about spending limits and financial strain in a bid to be more fiscally responsible.

Photographer: Andrew Harrer/Bloomberg
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It's like budgeting, but loud. It's loud budgeting.

In the latest personal finance trend to go viral on TikTok, young people are encouraging each other to set a budget, and then loudly telling others about it. Essentially, it’s Gen Z’s take on financial accountability.