Red Bull Flies Past €10 Billion Sales Mark Despite Slower Growth
- Energy-drink maker sold more than 12 billion cans in 2023
- Sales growth slowed to 9% after rapid expansion in past years
Red Bull cans.
Photographer: Alexander Klein/AFP/Getty Images
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Red Bull’s net sales exceeded €10 billion ($10.9 billion) for the first time last year, helped by rising demand for its energy drink.
The Austrian company sold more than 12 billion cans of the caffeinated beverage, a 4.8% increase from 2022, according to selected metrics published on its website. The pace of expansion slowed from two years of double-digit increases.