Meta Says Its AI Tools Boost Ad Campaigns’ Returns by 32%
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Ads running on Meta Platforms Inc.’s apps saw return on spending increase by an average of 32% with the help of artificial intelligence, global business group head Nicola Mendelsohn said.
Ads using AI also reduced the cost of acquisition by about 17%, Mendelsohn said in an interview with Bloomberg Television from the World Economic Forum in Davos on Thursday.