Meta’s Clegg Wants Standards on Watermarking for Generative AI
- Identifying AI-generated content is ‘most urgent task’ today
- Deepfakes are a threat but AI is helpful in assessing content
Nick Clegg
Photographer: Daniel Leal/AFP/Getty ImagesThis article is for subscribers only.
Regulators hoping to keep up with the rapidly evolving world of artificial intelligence should prioritize new rules and technologies for detecting AI-generated content, said Nick Clegg, president of global affairs at Meta Platforms Inc.
Aligning the industry on common standards to identify AI-generated content, such as by watermarking images and videos, should be the issue “in the front of the queue,” Clegg said, speaking on a panel at the World Economic Forum in Davos, Switzerland, on Thursday.