Netflix Tests Retail Deal With Carrefour to Gain Subscribers

French retailer will offer a joint subscription with Netflix
Carrefour customers in Bordeaux, Rouen offered €5.99 plan

The Netflix logo displayed at Netflix offices.

Photographer: Mario Tama/Getty Images

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By Benoit Berthelot

January 16, 2024 at 10:17 AM UTC

Updated on

January 16, 2024 at 2:45 PM UTC

This article is for subscribers only.

Netflix Inc. is testing a joint plan with French retailer Carrefour SA in a pilot project to win more customers to its cheapest subscription and that mimics a model used by Amazon.com Inc. to boost streaming customers.

Customers in Bordeaux and Rouen will be offered the standard ad-supported Netflix subscription for €5.99 ($6.52) a month in a package that also includes 10% off Carrefour-branded supermarket products and free shipping for orders above €60 , the companies said in a joint statement late on Monday. If enough users sign up to the trial, Carrefour said it will expand the offer to its customers across France.