Biden Refines Economic Pitch for 2024 in Bet Worst Is Behind Him

  • Falling cost of gasoline, milk, eggs underlies new messaging
  • Polls show voters favor Trump over Biden on managing economy

Joe Biden

Photographer: Andrew Cabakkero-Reynolds/AFP/Getty Images

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President Joe Biden is adopting an election-year message that zeros in on addressing voter concerns about affordability and high prices in a bid to boost his economic case to voters.

As Biden’s reelection effort begins in earnest, the White House and campaign aim to highlight his efforts lower prices of household goods and launch a new housing affordability push, according to officials familiar with the plan, showcasing tangible benefits for consumers after previous efforts to sell his handling of the economy faltered.