TikTok, LVMH Work on Plan to Limit Fake Items Sold on the App
- Agreements can help improve quality of TikTok’s Shop effort
- TikTok aims for $17.5 billion US e-commerce business in 2024
This article is for subscribers only.
Luxury conglomerate LVMH is in discussions with TikTok and its parent company ByteDance Ltd. on a plan for limiting counterfeit products sold on the popular video-sharing app.
The aim is to work together to achieve an “elevated shopping experience” as TikTok expands its marketplace globally, said Toto Haba, senior vice president of global omni-marketing for Benefit Cosmetics, a beauty brand owned by LVMH, Europe’s largest luxury company.