Screentime
Sony Lands Surprise Box Office Hit With ‘Anyone But You’
- Film scores rare back-to-back gains in weekend ticket sales
- Social-media momentum, modest budget add up to success story
Sony Pictures executives woke up on Christmas Day convinced their new romantic comedy Anyone But You was a dud.
The movie, starring Sydney Sweeney and Glen Powell as arch-nemeses forced to pose as a couple, generated just $6 million in ticket sales in its first weekend. Considering that most films peak in the first few days, the studio estimated Anyone But You would be lucky to hit $25 million in the US.