Rishi Sunak Alters UK Conservative Election Strategy to Continuity from Change

Rishi Sunak raised eyebrows in October when he pitched himself to Conservative activists at his party’s annual conference as the “change” candidate despite the Tories ruling for the past 13 years. That no longer appears to be the plan.

Just three months after that speech, in which Sunak railed against the politics of the past 30 years and said he wanted to “lead in a different way” in order to “create the sort of change” voters wanted, the prime minister has once again reset his approach. The switch, from calling for bold change to urging voters to stick with the status quo, represents an evolution of the thinking among Sunak’s aides, a Conservative official said, requesting anonymity while discussing party tactics.