Real Estate
Gen Z Real Estate Agents Really Want to Sell You a House
They got into the industry when the market was hot and making deals was easy. Now, younger brokers are hoping that things turn around after a brutal year for US housing.
A prospective buyer attends an open house at a home in San Francisco, California.
Photographer: Michaela Vatcheva/BloombergThis article is for subscribers only.
As far as jobs go, being a real estate agent looked like a no-brainer for Gen Z.
It was the height of the pandemic-era asset boom and home prices were heading “to the moon.” Buyers were moving fast, sometimes paying cash for properties sight unseen, and TikTok was flooded with tips about how to flip and sell properties. Gen Z's digital know-how set them apart.