Consumer

Gen Z Is Drinking Less Wine. But This Company Has a Plan

  • Maker of The Prisoner, Woodbridge, seeks new wine leadership
  • Younger drinkers are trending away from wine in particular

Constellation Brands Inc. Robert Mondovi red wine and Casa Noble Tequila.

Photographer: David Paul Morris/Bloomberg
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Constellation Brands Inc. isn’t discouraged by a trend away from wine drinking, as Chief Executive Officer Bill Newlands said he’s confident it can improve performance in that area — with a search for a new division leader underway.

“Broader category deceleration” in the wine industry was the main reason the company lowered guidance for its wine and spirits category during itsBloomberg Terminal third-quarter results Friday, Newlands said in a conference call. “We’re certainly not happy about it.”