Checkout
Amazon Captured 29% of Online Orders Before Christmas
- Company’s speedy delivery benefited procrastinating shoppers
- Chinese upstarts offer discounts but can’t match arrival times
Amazon captured 29% of global order volume in the final two weeks before Christmas, up from 21% the week of Thanksgiving and Black Friday.
Photographer: Stephanie Keith/BloombergThis article is for subscribers only.
Amazon.com Inc.’s share of online orders spiked in the final days of the holiday shopping season, demonstrating how big investments in delivery speed paid off with procrastinating shoppers looking for a wide selection of products they could get quickly.
Amazon captured 29% of global order volume in the final two weeks before Christmas, up from 21% the week of Thanksgiving and Black Friday, according to Route, a package-tracking app that captured holiday season data from 55 million orders.