The Year Ahead 2024

The Paris Olympics Will Showcase Iconic Landmarks and a New Sport

The Eiffel Tower, the Seine River and other famous spots will double as event venues at the 2024 games.

Illustration: Anny Peng for Bloomberg Businessweek

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Jenny Che and Tara Patel

January 4, 2024 at 5:01 AM UTC

This article is for subscribers only.

This article is part of the January 15, 2024 issue of businessweek.

As Paris prepares to host the Olympics this summer, officials are turning the city’s iconic landmarks into sports venues. Their goal is to reduce carbon emissions to half the level of previous games, so only a few new facilities are being built. Here’s what to watch for.

A pop-up outdoor arena in front of the Eiffel Tower will host beach volleyball—as well as blind football in the Paralympics—while judo and wrestling events will take place at a nearby indoor stadium. The tower will also serve as the backdrop for the finale of the opening ceremony.