Rolex Is Raising UK Watch Prices, But Its US Pricing Is Unchanged
- Biggest Swiss watch brand raised prices in UK by about 4%
- Rolex prices in US have yet to change in 2024, Barclays says
A tray of Rolex watches.
Photographer: Leon Neal/Getty ImagesRolex SA, the top maker of Swiss watches, has raised prices in the UK while leaving its US pricing unchanged.
The Geneva-based watchmaker, known for models such as the Submariner and Daytona, increased prices at dealers in the UK by an average of about 4% to start the year, according to a report by analysts at Barclays.