Roku Launches First High-End TVs in Search of Revenue Growth

Roku Inc., the maker of TV streaming boxes and software, is debuting its first high-end televisions in a bid to continue sales momentum for the company’s devices.

In the spring, Roku will roll out 55-inch, 65-inch and 75-inch Pro Series TVs that will cost consumers as much as $1,500. The new televisions put Roku in competition with Samsung Electronics Co. and LG Electronics Inc., which offer several models in that price range. It’s a step up from the company’s current TVs — the Select and Plus — which top out at $999.