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Tesla Zeroes In on Everyday Buyers After Winning Over EV Lovers
- Company expected to beat 1.8 million 2023 sales target
- EV maker is refreshing popular models, posting new ads
The Tesla Gigafactory in Austin, Texas, US.
Photographer: Jordan Vonderhaar/BloombergThis article is for subscribers only.
Tesla Inc. is expected to say on Tuesday it had another record delivery year in 2023, in large part due to die-hard Elon Musk fans and tech-savvy early adopters. Now the company is working to widen its appeal.
The Austin-based EV maker is estimated to have handed over almost 483,200 vehicles in the fourth quarter, according to analysts surveyed by Bloomberg. That means Tesla probably exceeded its goal to deliver 1.8 million cars last year, an all-time high for the company but just a fraction of what Toyota Motor Corp. or General Motors Co. normally sell.