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Christmas Meal Costs 40% More Without Supermarket Loyalty Card
- Festive products reveal huge gap in prices at leading grocers
- Competition watchdog set to investigate use of loyalty cards
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British shoppers could end up paying 40% more for their Christmas dinners if they don’t have a supermarket loyalty card, as the country’s biggest grocers entice consumers with special discounts.
The typical ingredients for a festive meal cost £15.77 ($19.96) more for J Sainsbury Plc customers who don’t have a Nectar card, compared with those who do, according to analysis of prices by Bloomberg News. It’s a similar story at Tesco Plc where the gap in pricing between Clubcard holders and other shoppers is more than £13.