Alibaba Names New Commerce Division Heads in Internal Shuffle
- The company replaced its e-commerce chief earlier this week
- Rivals including PDD are eroding Alibaba’s market share
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Alibaba Group Holding Ltd. has appointed a cohort of younger executives to lead its e-commerce unit, as the once-dominant giant seeks to reinvigorate growth in the face of fierce competition.
Chief Executive Officer Eddie Wu, who this week took the helm of the main online platforms Taobao and Tmall, announced on Friday the selection of six managers to report directly to him from various segments of the core business, according to an internal memo seen by Bloomberg News. A Taobao and Tmall spokesperson confirmed the appointments.