With Ukraine’s Aid in Doubt, Companies Say They’re the Plan B
The economy is headed back to its prewar level as manufacturers have pivoted to new markets and products while consumers have kept spending.
Shoppers at a market in Kyiv on Dec. 19.
Photographer: Andrew Kravchenko/BloombergThis article is for subscribers only.
From its base in the city of Dnipro in central Ukraine, Biosphere Corp. supplied countries across the former Soviet Union with household and cleaning products. Demand was buoyant. Orders were good.
Then, like for the rest of the country, life turned upside down in February last year when Russia invaded. Sales collapsed 30%. Biosphere needed to fill the void as Ukrainians went to war. The result: a wet wipe in a khaki-green envelope that’s suitable for soldiers in the trenches.