Audi CEO Nudges Back EV Models Rollout Amid Market Wobbles
- CEO reshuffles combustion, EV lineup to avoid factory delays
- Pressure to deliver new models adds to struggles at parent VW
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Audi is paring back an ambitious rollout of electric models to avoid burdening factories and dealers amid slower growth in EV sales.
“We first looked at what order and density of launches the organization could handle,” new Chief Executive Officer Gernot Döllner said in an interview in Audi’s headquarters in Ingolstadt, Germany. “In the end, we decided to spread it out to not overwhelm the team and the dealerships.”