Snapchat+ Users Rise to Seven Million in Sign of Demand for Its New AI Features
- Snap has used Snapchat+ to test new features on customers
- Premium offering is Snap’s biggest bet for revenue besides ads
Snapchat+ is the company’s main bet for generating revenue beyond advertising.
Photographer: Tiffany Hagler-Geard/BloombergThis article is for subscribers only.
Snap Inc. said it now has 7 million subscribers for its Snapchat+ offering, which gives users early or exclusive access to features on its social media app, including artificial intelligence tools.
That’s up from 5 million users in September for the service, which launched July 2022. Snap is aiming for 10 million users in the “medium term,” the company has said.