Shoppers Spend Almost Twice as Long on Temu App Than Key Rivals
- Games and rewards entice shoppers to spend longer on Temu
- Firm has seen explosive growth in US, with sales topping Shein
The Temu application
Photographer: Lam Yik/BloombergThis article is for subscribers only.
Shoppers are spending almost twice as long on Temu, the online shopping juggernaut backed by Chinese heavyweight PDD Holdings Inc., than they are on the apps of major rivals like Amazon.com Inc., according to research firm Apptopia.
On average, users spent 18 minutes per day on the Temu app in the second quarter, compared with 10 minutes for Amazon and 11 minutes for Alibaba Group Holding Ltd.’s AliExpress, based on Apptopia’s device-level analysis. Among younger users, the time spent on Temu was 19 minutes, it said.