Billionaire JD Founder Channels Jack Ma in Call for Change

  • Richard Liu agrees that JD has many issues that require action
  • JD and Alibaba ceding ground to upstarts like PDD and Douyin
Richard Liu Photographer: Billy H.C. Kwok/Bloomberg
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JD.com Inc. founder Richard Liu urged staff to address deep-seated issues within his e-commerce company, in an internal memo that echoed a call to arms issued by Alibaba Group Holding Ltd. founder Jack Ma last month.

Liu was responding to an employee’s post on a JD.com forum over the weekend, in much the same way Ma addressed and amplified an Alibaba staffer’s views about rising competition. The unidentified employee listed a litany of problems from poor merchant support to an overly pricey item list, according to posts confirmed by a JD spokesperson. The billionaire founder, apologizing for typing while in a car, agreed with that assessment and called for change.