Hyperdrive
Using Big Data to Speed Up Japan’s Slow Electric Car Transition
Gaming company DeNA is drawing on its data prowess to convince reluctant drivers to make the switch to an EV.
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Japan’s slow transition to electric cars has been blamed on the usual suspects — high prices, few models, limited charging infrastructure and range anxiety.
To help overcome some of those hurdles, gaming company DeNA Co. — which started a mobility division in 2015 and developed applications for car-sharing, self-driving and taxi dispatch services — has developed an EV simulation tool that can assess the lifespan and cruising range per charge of battery cars over time.