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Apple Offers Reward for Musicians to Use High-End Audio Format
- Service will more heavily weigh songs offered in Dolby Atmos
- Push could encourage more music labels to adopt the format
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Apple Inc. is offering incentives to artists and record labels to produce music using a spatial-audio technology that surrounds listeners in sound.
Starting next year, the company plans to give added weighting to streams of songs that are mixed in Dolby Atmos technology, according to people with knowledge of matter. That could mean higher royalty payments for artists who are first to embrace the technology made by Dolby Laboratories Inc., said the people, who asked not to be identified because the change hasn’t been announced.