BTS Superfan App Weverse Targets US Pop Stars in Global Push
- K-pop leader Hybe chases profits and engagement on app
- Fans eager to show artists support boosting revenue growth
The Hybe Co. headquarters in Seoul, South Korea.
Photographer: SeongJoon Cho/BloombergThis article is for subscribers only.
K-pop boy band BTS may be on hiatus, but its management company is looking to boost the superfan app the group inspired.
Hybe Co. is doubling efforts to sign up new artists to the Weverse app, seeking to draw fans from around the globe and pursue profitability. Having added rival K-pop talent firms’ artists such as Blackpink and Riize to its offerings, the Pangyo-based Weverse Company is setting its sights on artists from bigger music markets in Japan and the US. So far, it’s secured Japanese groups including AKB48 and US boy band Prettymuch.