Taylor Swift, Rodeo, Super Bowl Help Las Vegas Regain Momentum

  • Visitor volume poised to break 2022 mark, lags pre-Covid 2019
  • Convention business already tops level for all of last year

Taylor Swift performs at the Taylor Swift "The Eras Tour" held in Las Vegas, Nevada. 

Photographer: Christopher Polk/Penske Media/Getty Images

The nation’s gaming and entertainment capital is almost back to normal.

More than 34 million people flocked to Las Vegas through October, driven by a rebound in concerts and conventions. The surge is on pace to top last year’s volume, though slightly shy of pre-pandemic levels, according to the Las Vegas Convention and Visitors Authority.