Meta Tests New AI Features Across Apps in Bid To Boost Appeal

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Meta is testing new AI features across search, chat and business messaging as it seeks to encourage users to spend more time on its apps.Source: Meta Platforms

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By Alex Barinka

December 6, 2023 at 5:00 PM UTC

This article is for subscribers only.

Meta Platforms Inc. is betting artificial intelligence will convince people to spend more time on its social media apps next year and is using the technology to make the biggest changes across its platforms since introducing short-form video Reels in 2020.

The company is currently testing more than 20 different generative AI features from search to ads, business messaging and more, across Facebook, Instagram, Messenger and WhatsApp. Eventually it will apply those tools globally.