Amazon Targets Shein With Fee Cuts for Cheap Apparel Sellers
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Amazon.com Inc. is sharply cutting fees for merchants selling clothing priced below $20, a sign it’s hunkering down for a price war with Chinese fast-fashion upstart Shein.
On Tuesday, Amazon announced it would reduce seller fees on clothing products priced below $15 to 5% beginning in January. The rates on clothing priced from $15 to $20 will drop to 10%. The commissions on both categories had previously been 17%.