Authentication Startup Dust Identity Raises $40 Million to Get Into Sports
- Company marks goods with invisible diamond dust for tracing
- Aim is to combat counterfeiting in growing memorabilia market
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Dust Identity Inc., a startup that authenticates products by marking them with invisible diamond dust, is raising $40 million in funding to enter new markets including sports memorabilia, luxury goods and art.
The majority of Dust’s business is in the aerospace and defense sectors, where it works with government agencies and private firms to verify the authenticity of important components in their supply chains. Executives now hope to apply technology used for airplane parts to the robust resale markets for products like sports collectibles, sneakers and luxury handbags.