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Premier League Sells UK Rights to Sky and TNT for £6.7 Billion

Price amounts to a 4% increase from the previous cycle
Amazon.com decided not to bid for lucrative sports franchis

A Premier League winners medal
Photographer: Michael Regan/Getty Images

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By Thomas Seal and David Hellier

December 4, 2023 at 7:18 PM UTC

The Premier League sold four years of UK broadcast rights for £6.7 billion ($8.4 billion), mostly to its biggest existing partners Sky Sports and TNT Sports, in a deal that cements its position as Europe’s most lucrative sports franchise.

Comcast Corp.’s Sky secured pay-TV rights for at least 215 live matches, the league said Monday. TNT Sports, a new joint venture between Warner Bros Discovery Inc. and long-time British football broadcaster BT Group Plc, acquired rights to 52 matches, including Saturday afternoon matches.