Yaccarino’s Memo to X Staff Calls Musk ‘Candid and Profound’

  • Encourages staff to watch Dealbook interview where Musk curses
  • Yaccarino says X ‘principles do not have a price tag’

Linda Yaccarino

Photographer: Jerod Harris/Getty Images
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X Chief Executive Officer Linda Yaccarino, who oversees the social network’s relationships with advertisers, sent a memo to employees signaling her support of owner Elon Musk after his incendiary comments insulting brands that have backed away from the platform.

“Our principles do not have a price tag, nor will they be compromised — ever,” Yaccarino wrote Thursday, a day after Musk told former advertisers including Walt Disney Co. to go “f—-” themselves. “No matter how hard they try, we will not be distracted by sideline critics who don’t understand our mission.”