Modern Management
How Ferrari’s CEO Stays Ahead of His Competition
Five minutes with Benedetto Vigna on going green, running a luxury company and why a little bit of paranoia is good for business.
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Benedetto Vigna is the chief executive officer of Ferrari, overseeing a new era as the carmaker — famous for its roaring engine — transitions to electric. Bloomberg Television’s Francine Lacqua spoke with Vigna, an Italian physicist who has helmed the company for a little over two years, about the firm’s road ahead and the CEO’s own journey. (Responses have been edited and condensed.)
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