Popeyes Bets on Wings After Viral Success of Chicken Sandwich
- Offering is becoming part of the permanent menu this week
- The chain is leaning into family gatherings, sports events
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Popeyes Louisiana Kitchen’s sales boomed when it launched the chicken sandwich that broke the internet. It’s now betting on wings as the next big thing.
The fried-chicken chain is making wings a permanent menu fixture starting Wednesday, according to a statement. Popeyes is vying to be a top player in the competitive category, which is teeming with offerings from the likes of Wingstop, Bojangles and KFC.