Deals
E-Commerce Firm Floward Taps Goldman, HSBC for Saudi IPO
- Floward could go public in Riyadh as soon as next year
- Firm delivers flowers and gifts online in Middle East and UK
This article is for subscribers only.
Middle Eastern e-commerce firm Floward is working with Goldman Sachs Group Inc. and HSBC Holdings Plc for a planned initial public offering in Saudi Arabia, according to people familiar with the matter.
Floward, which delivers flowers and gifts online, could go public as soon as next year, the people said, asking not to be identified as the information isn’t public. More banks may be added at a later stage, and details of the offering such as size and timeline are still under discussion, the people said.