Dirtiest Fuel Group Adds ‘Sustainable’ to Name in Rebranding Bid
- World Coal Association looks to reverse sentiment toward coal
- Coal industry makes a comeback as energy demand soars
Coal is the biggest contributor to planet-warming emissions globally.
Photographer: Luke Sharrett/Bloomberg
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As the world moves toward greener energy sources, an industry group for the dirtiest fossil fuel is trying to clean up its image — by adding “sustainable” to its name.
The World Coal Association has rebranded itself as “FutureCoal: The Global Alliance for Sustainable Coal,” Chief Executive Officer Michelle Manook said at a press conference in Delhi.