The Rise of the Solopreneur: Reinvention Is the Key to Career Longevity

I’m going to tell you a story about breakfast cereal, pop records and career change. It will, I hope, challenge the working assumption that you have to stick to one career for your whole working life. (Hint: You don’t.)

But first, let’s talk about career identity. Are you “in finance” or “in HR” or “in marketing?” We often get stuck in a mindset that what we trained for, or ended up in, defines us. Our work becomes our working identity. This would be all well and good if there was job security in it. However, this is far from the case these days.