Taylor Swift Keeps Showing Up in Wall Street Research
- Inboxes flood with research bearing Taylor Swift song titles
- The singer-songwriter has been credited with boosting US GDP
Taylor Swift
Photographer: Matt Winkelmeyer/Getty Images
On Thursday, a research note from BTIG’s Jonathan Krinsky landed in inboxes with the title “Now We Got Bad Blood.” The day before, one from Goldman Sachs Group Inc.’s David Kostin led with “All You Had To Do Was Stay.”
For the uninitiated, the titles are plays on Taylor Swift songs. And they’re not the only such references on Wall Street: The chart-topping singer’s megawatt appeal is turning a slew of sell-siders into superfan “Swifties.”