How Amazon Is Going After Microsoft's Cloud Computing Ambitions

Advocacy groups backed by Amazon are working to convince policy makers that Microsoft chokes competition

In the US, the FTC is reviewing whether companies are playing fair and protecting customers in the cloud computing industry

Photographer: Jason Alden/Bloomberg
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Amazon.com Inc. is the driving force behind a trio of advocacy groups working to thwart Microsoft Corp.'s growing ambition to become a major cloud computing contractor for governments, a Bloomberg analysis shows.

The groups — the Cloud Infrastructure Services Providers in Europe (CISPE), the Coalition for Fair Software Licensing and the Alliance for Digital Innovation — want to convince policymakers that Microsoft has improperly locked customers into Azure, its cloud computing service, choking off its rivals and hindering the advancement of technology within the government and beyond.