Amazon Allies With Meta For Shopping Via Instagram, Facebook
- Consumers can link Amazon accounts to social-media profiles
- Instagram ads urge users to use Amazon purchase button
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Two of tech’s largest players, Amazon.com Inc. and Facebook parent Meta Platforms Inc., are testing a feature that lets shoppers buy Amazon products directly from ads on Instagram and Facebook.
The initiative, which involves asking consumers to link their Amazon accounts to their social-media profiles, could make Meta more attractive to advertisers and let Amazon attract more shoppers from outside its web store.