Screentime

AI Will Cut Cost of Animated Films by 90%, Jeff Katzenberg Says

DreamWorks co-founder spoke at Bloomberg New Economy panel
Expects digital transformation of entertainment to accelerate

WATCH: “In the good old days it took 500 artists five years to make a world class animated movie,” Katzenberg says. “I don’t think it will take 10% of that three years out from now.”Source: Bloomberg

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By Saritha Rai

November 9, 2023 at 5:15 AM UTC

This article is for subscribers only.

Artificial intelligence will lower the cost of creating blockbuster animated movies drastically, according to longtime industry executive Jeffrey Katzenberg.

“I don’t know of an industry that will be more impacted than any aspect of media, entertainment, and creation,” Katzenberg said in a panel discussion at the Bloomberg New Economy Forum on Thursday. “In the good old days, you might need 500 artists and years to make a world-class animated movie. I don’t think it will take 10% of that three years from now.”