Airbnb to Debut ‘Guest Favorite’ Listings, AI Tools in Reliability Push
- Features to promote best listings and weed out subpar rentals
- Reliability ‘final frontier’ in regaining user trust, CEO says
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Airbnb Inc. will roll out new features and artificial intelligence tools in a product refresh meant to increase listings quality on its app.
As part of the changes announced Wednesday, listings with “excellent reviews” — those rated above 4.9 stars on average with below 1% cancellations from hosts — will get a new “Guest Favorite” label, the company said, signaling to users that a rental has a lower rate of customer service issues. Two million out of the more than 7 million homes on its platform qualify for the label, Airbnb said, and eligibility will be refreshed daily.