Adidas Gets €350 Million Yeezy Boost Amid Turnaround Push

German company cites hot demand for Sambas, Gazelle sneakers
Despite progress, performance is not good enough yet: CEO

Adidas Yeezy shoes.
Photographer: Jeremy Moeller/Getty Images

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By Tim Loh

November 8, 2023 at 6:36 AM UTC

Updated on

November 8, 2023 at 9:13 AM UTC

Adidas AG made about €350 million ($374 million) in sales from Yeezy shoes in the third quarter as the company whittles down its inventory of footwear from its canceled partnership with the rapper Ye.

Beyond Yeezy, the German company said currency-neutral sales increased 2% in the quarter for the rest of its offerings, driven by classic sneakers like the Samba and Gazelle, according to a statement.