Tax-Free Account Boom Heralds New Wave of Young Japan Investors

  • Inflation, retirement program overhaul may spur investments
  • New NISA accounts jumped 84% per month in 10-month period: SBI
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The cost of a Tokyo bento lunchbox had nearly doubled before Nanami Eda noticed that her savings account wasn’t growing nearly as quickly.

So, the 26-year-old consultant decided she’d put more of her funds into a new tax-free option that’s historically been anathema to young Japanese: the stock market. “I’m excited about it,” she said.