Hyperdrive
Stellantis Gives Opel Facelift With Corsa EV, Techno-Music Ad (1)
Making the brand fit for the electric age is central for the carmaker’s mass-market ambitions.
Source: Stellantis NV
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Stellantis NV is pulling out all the stops to give Opel a facelift in Europe’s race to compete with cheaper Chinese electric vehicles.
The carmaker sent its new electric Corsa to dealerships earlier this month, flanking the sales offensive with a TV spot clearly targeting a younger demographic. Over pulsating techno beats, Gen Zers ask: “Is it fun to drive?”, “Can it charge fast?” and, crucially, “Does it look good in slow motion?” The answer: “Yes, of Corsa.”