Sports
Kim Kardashian’s Skims Becomes the Official Underwear Partner of NBA
- SKIMS valued at $4 billion at latest funding round in July
- Shapewear brand released first ever men’s collection last week
The NBA and Kim Kardashian’s Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, WNBA and USA Basketball.
The underwear label, recently valued at $4 billion, released its first ever mens collection last week that starred NBA All-Star Shai Gilgeous-Alexander.