Everything Apple Plans to Launch at Oct. 30 ‘Scary Fast’ Mac Event
The company is poised to introduce computers with speedier chips.
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Apple Inc.’s last product unveiling of the year kicks off on Monday, when the company is set to update a device that’s coming up on its 40th anniversary: the Mac.
The event will take place at 5 p.m. California time. That’s an unusual hour for an Apple launch and the timing on Halloween eve is likely meant to fit the spooky theme, dubbed “Scary Fast.” In another twist, the company isn’t holding an in-person gathering at its headquarters in Cupertino, California, making it an online-only affair.