Hyperdrive

Rocket Launch Company ULA Is Ready-Made for a Buy, CEO Says

  • ‘Not buying a Victorian with bad plumbing. It’s all been done’
  • Joint venture of Boeing, Lockheed is ‘complicated’ ownership

A United Launch Alliance rocket launches in Cape Canaveral, Florida. 

Photographer: NASA/Getty Images
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United Launch Alliance LLC’s chief executive officer views his firm as an attractive acquisition target given its deep backlog, reliable profits and a new rocket poised to challenge SpaceX.

“If I were buying a space business, I’d go look at ULA,” CEO Tory Bruno said in an interview at Bloomberg’s headquarters in New York. “It’s already had all the hard work done through the transformation. You’re not buying a Victorian with bad plumbing. It’s all been done. You’re coming in at the end of the remodel, so you can focus on your future.”